AFI BLOG: Media and Technology

News of interest to AFI, its partners and the technology community at large

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Study Refutes Niche Theory Spawned by Web (Long Tail)

July 3rd, 2008 · No Comments

Wall Street Journal - Portals Column by Lee Gomes
Had PowerPoint been around 150 years ago, Thoreau might have warned us to beware not only of enterprises that require new clothes, but also of those that require new paradigms.
A book from 2006, “The Long Tail,” was one of those that appear periodically and demand that we [...]

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Tags: Technology · World Wide Web · business

You may be on Facebook, but the money’s in the Long Tail

June 19th, 2008 · No Comments

The Long Tail
I’ve argued before that social networking should be a feature, not a destination, and that the one-size-fits-all model of Facebook and MySpace will eventually give way to a multitude of narrowly focused sites with social networking built in, such as the 220,000 niche networks hosted on the Ning platform.
It turns out that it’s [...]

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Tags: social networking