AFI BLOG: Media and Technology

Variety

Ondrejka to drive digital strategy
EMI Music has appointed Cory Ondrejka, the co-creator of virtual world Second Life, to the position of senior VP, digital strategy.
As co-founder of Linden Lab, Ondrejka led the development of Second Life and his new employer is hoping he will draw from past experience to build the digital strategy for EMI [...]

[Read more →]

Reuters
Second Life has been touted as a place to market real-world brands, as a teleconferencing tool, and as the future of social networking. But increasingly, Hollywood has been eying the virtual world’s potential as an inexpensive film studio.
Gossip Girl, the CW television network’s popular show about teenagers on New York’s Upper East Side, is filming [...]

[Read more →]

Reuters
After an initial phase of using the private Second Life areas internally, IBM will let its own customers access the privately hosted regions.
“We’re doing this internally, and we’re building the right kind of enterprise-grade solution,” Parris said.
Second Life is increasingly used by corporations and other organizations instead of conference calls and meetings, but adoption has [...]

[Read more →]

Advertising Age
Can Mark Kingdon Bring Spark Back to Second Life?
Mark Kingdon, CEO of Omnicom digital agency Organic, is stepping down from his post to take over as CEO of Linden Lab, the developer of Second Life.
Organic, which counts Bank of America and Chrysler as clients, does not have a replacement for him lined up, but [...]

[Read more →]

Venture Beat
Plenty of people are skeptical that enterprises will embrace virtual worlds as a venue for doing serious business. IBM, on the other hand, is a total believer that 3-D worlds such as Second Life augur the future of online commerce.
IBM is announcing a partnership with Second Life producer Linden Lab today to create an [...]

[Read more →]

All Things Digital
Make the right impression. Your avatar’s appearance should be reasonable and fitting for the activities in which you engage (especially if conducting IBM business). If you are engaged in a virtual world primarily for IBM business purposes, we strongly encourage you to identify your avatar as affiliated with IBM. If you are engaged [...]

[Read more →]