AFI BLOG: Media and Technology

NewTeeVee
Quarterlife creator Marshall Herskovitz and I haven’t always seen eye-to-eye, so when I introduced myself to him at the Digital Media Summit in Hollywood, I wasn’t sure if he’d shake my hand or pop me in the face. Turns out Herskovitz was a nice guy and has been very thoughtful — almost meditative — about [...]

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‘Quarterlife’ is alive and well - The Los Angeles Times
It was a surreal moment when I learned of the “demise” of my online series “quarterlife” on the front page of Tuesday’s L.A. Times. Mark Twain notwithstanding, reports of said demise are not only premature but laughable. To be fair, the paper printed a correction the [...]

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Old Media upstart ‘Quarterlife’ gets a Web smackdown - The Los Angeles Times
There was a time, not so long ago, when it felt like everyone was rooting for Marshall Herskovitz to succeed. He and longtime producing partner Ed Zwick were among the fair-haired boys of Hollywood, having produced such classy hit films as “Traffic,” as [...]

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Quarterlife Doesn’t Make The Broadcast Grade; NBC Pulls After One Episode; Going To Bravo - paidContent.org
The digital words are flying like crazy as people try to draw conclusions from quarterlife‘s one-and-done tenure on NBC and it’s likely move to cable, at least for the end of the six-episode block. What does it say about the [...]

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Creator disses ‘quarterlife’ move to NBC - The Hollywood Reporter
The ambitious experiment of transitioning Internet series “quarterlife” to TV was a failure, says the show’s co-creator Marshall Herskovitz.
A day after the drama about a twentysomething blogger and her circle of friend debuted on NBC to dismal ratings, the prolific writer and producer told an audience [...]

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The Skinny on ‘Quarterlife’ and ‘KateModern’ - TV Week
The Internet TV show “Quarterlife” had reached nearly 4 million views online as of late last week. The show has been running online for a little more than two months. It’s headed for an on-air premiere on NBC on Sunday, March 2, at 9 p.m., a change [...]

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In the wake of ‘Quarterlife’, the broadband series from AFI alums Marshall Herskovitz and Edward Zwick, here’s an interesting story about the behind-the-scenes success of the actors who starred in the seminal series ‘thirtysomething.’ Wall Street Journal

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NY Times
Is the ambitious Web drama “Quarterlife” succeeding or fading? The answer may depend on the medium.
The first episode of the serialized show about Web-savvy members of Generation Y has garnered nearly one million views on MySpace and YouTube since it premiered on Nov. 11. Later episodes have delivered roughly 100,000 views.
Marshall Herskovitz, the Emmy [...]

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David Sarno/LA Times
Here’s his roundup on the year 2007…there will doubtless be others soon.
…keep reading…

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Marshall Herkovitz and Ed Zwick’s web-series QUARTERLIFE will be shown on NBC. Here are three takes on the story.
‘Quarterlife’ coming to TV - Variety
NBC picks up ‘Quarterlife’ series - Hollywood Reporter
Nuanced ‘Quarterlife’ too cool for the Web - Hollywood Reporter

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