AFI BLOG: Media and Technology

AdAge.com
The worst-kept secret in the media industry is a secret no more: Former Aegis Media chief David Verklin has taken the reins of Project Canoe as its new CEO.
After 30 years on the agency side, the last 10 of which were spent at Aegis, Mr. Verklin has gone from media buyer to media distributor [...]

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paidContent.org
The partner of the Clearwire-Sprint (NYSE: S) JV when it comes to The Cable Show buzz: cable advertising consortium Project Canoe, which comes with more hype—and hope—right now than details. Simply put, Project Canoe is cable’s latest effort to bring to its networks the kind of measurements and capabilities that make online advertising stand out. [...]

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Variety
How he’s innovating: It has been said that when cable companies feel threatened, they form a joint venture.
And with Google threatening to transition its dominant acumen for targeted advertising into traditional media platforms including cable television, now would be a good time for each of the major cable carriers to get in the same figurative [...]

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Variety
Advanced cable boxes to yield customizable ads

Called the holy grail by some TV advertising executives, the age of so-called addressable TV marketing — which would allow dog food ads to be sent only to dog owners — has arrived.
This new paradigm will feature advanced set-top boxes — courtesy of the cable industry’s hush-hush Project Canoe [...]

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