AFI BLOG: Media and Technology

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Product placement comes to web video

April 18th, 2008 · No Comments

Venture Beat
Pretty much every James Bond film with Pierce Brosnan seemed to be a cross between a movie and a BMW/Omega/fill-in-the-blank brand advertisement. Even though the last film, Casino Royale, was more tastefully done, there were still those scenes where a product like Sony’s Blu-ray was prominently displayed in a shot.
Product placement has long been [...]

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Tags: advertising