AFI BLOG: Media and Technology

Fortune Magazine.
The Nielsen Company, best known for measuring television audiences, hasn’t been immune from technology’s bulldozing of the media landscape. In a key step aimed at staying competitive, the company announced Monday that it would acquire IAG Research for $225 million.
The move is aimed at helping Nielsen’s advertising customers to better assess the effectiveness of [...]

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Nielsen group taps Byrne
Publishing veteran named senior VP
Publishing vet Gerry Byrne has been named senior VP of Nielsen Business Media’s newly constituted entertainment group.
In a related move, John Kilcullen, senior VP of the company’s Film & Performing Arts and Music & Literary group since October 2006, is ankling to pursue what a statement called “his [...]

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Nielsen to Track Online Video Use Through Its TV Panel - Advertising Age
Goal to Eventually Measure All Video Consumption
With more consumers starting to consider the idea of watching TV programs and other video online, Nielsen said it would “introduce measurement of TV viewing on the PC screen in our TV panel by the end of [...]

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Nielsen Invests in Brainwave Researcher NeuroFocus - Digital Media Wire
Nielsen, the media ratings and research provider, announced on Thursday that it has made a strategic investment in NeuroFocus, a Berkeley, Calif.-based firm that specializes in applying brainwave research to advertising, programming and messaging.
The two companies will work together to develop new forms of measurement and [...]

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