AFI BLOG: Media and Technology

NewTeeVee
Nielsen measured more than 7.6 billion video streams in the U.S. in April, up 9 percent from the 6.9 billion it measured in March. The firm’s VideoCensus also found unique viewers rose 4 percent to 119.6 million, with 63.6 streams per viewer and 142.8 minutes per viewer per month.
More…

[Read more →]

Nielsen casting showbiz group - The Hollywood Reporter
The Nielsen Co. has established the Entertainment Council, an invitation-only member organization whose mission is to serve as an industry resource and forum for best practices, research and executive education to support the development and marketing of entertainment products worldwide.
Media industry veteran Gerry Byrne, the new senior vp [...]

[Read more →]

Nielsen to Track Online Video Use Through Its TV Panel - Advertising Age
Goal to Eventually Measure All Video Consumption
With more consumers starting to consider the idea of watching TV programs and other video online, Nielsen said it would “introduce measurement of TV viewing on the PC screen in our TV panel by the end of [...]

[Read more →]