AFI BLOG: Media and Technology

Lost Remote
NBC will offer up a ton of live video during the Olympics: 2,200 hours. “We think it will generate a tremendous amount of engagement. We think it will generate more television viewership,” said Gary Zenkel, president of NBC Olympics. But there is one limitation: events that will be televised on NBC will not appear [...]

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Mashable
Even though there are skeptics, like John Malone of Liberty Media and DirecTV, that think NBC’s large push for online coverage of the Beijing Olympic Games this summer won’t be worth the overall costs, NBC is determined to continue to roll out new features even as the games near.
In partnership with Wave systems’ Wavexpress, a [...]

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TV Week
NBC Latest to Test a Realm Ruled by Upstarts
When NBC debuts the Rosario Dawson science fiction Web series “Gemini Division” online next month, it will mark a return to a programming genre that broadcasters haven’t had much success with—the online original series.
Broadcast and cable networks are building hearty businesses streaming their TV shows on [...]

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Silicon Alley Insider
After a brutal, 100-day writers strike, the networks promised shorter upfront presentations for advertisers this week. So what did they cut? All the talk about digital.
For the past two years the networks have waxed on about digital opportunities for advertisers. Many felt they dwelled too much on digital: this is about TV, after [...]

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USA expands online presence - The Hollywood Reporter
Cable’s No. 1 network is positioning its brand beyond TV.
Speaking to ad buyers and reporters at its annual upfront presentation Wednesday night at New York’s Museum of Modern Art, Bonnie Hammer — the newly promoted NBC Universal cable entertainment/cable studios president — unveiled plans to extend USA Network [...]

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Can Hulu Find Its Mojo With Viewers?
NBC, Fox Video Site May Debut Tomorrow In Crowded Market
As it prepares for its debut, online video site Hulu.com faces a number of challenges to attract viewers and advertisers to what is fast becoming a crowded market.
Hulu, a joint venture between News Corp.’s Fox and General Electric Co.’s NBC [...]

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Quarterlife Doesn’t Make The Broadcast Grade; NBC Pulls After One Episode; Going To Bravo - paidContent.org
The digital words are flying like crazy as people try to draw conclusions from quarterlife‘s one-and-done tenure on NBC and it’s likely move to cable, at least for the end of the six-episode block. What does it say about the [...]

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Creator disses ‘quarterlife’ move to NBC - The Hollywood Reporter
The ambitious experiment of transitioning Internet series “quarterlife” to TV was a failure, says the show’s co-creator Marshall Herskovitz.
A day after the drama about a twentysomething blogger and her circle of friend debuted on NBC to dismal ratings, the prolific writer and producer told an audience [...]

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NBCU Pacts With Netflix On Next-Day TV Show Downloads - paidContent.org
NBC Universal (NYSE: GE) has added Netflix (NSDQ: NFLX) to its roster of online syndication outlets. Netflix joins Amazon (NSDQ: AMZN) Unbox and the network’s own NBC Direct site for TV show downloads, and the streaming option viewers are offered on the NBC/News Corp. (NYSE: [...]

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NBC Universal Partners With TiVo on Advertising and Research Solutions - CNN Money
NBCU to Sell TiVo’s Interactive Advertising to Target Fast-Forwarding Viewers and Subscribes to TiVo’s Stop||Watch(TM) Ratings Service
TiVo Inc. , the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), and NBC Universal (NBCU) have entered into a [...]

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