AFI BLOG: Media and Technology

The Hollywood Reporter
Adobe is set to enter the online video arena today with the launch of Adobe Media Player, loaded with content from MTV Networks, CBS, Universal Music Group and others.
Although it joins a crowded market, the service has a built-in advantage as it uses the same Flash video format employed by Google’s YouTube. It [...]

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Nickelodeon’s Game Plan: 600 Casual Games Being Developed; 185 Games Planned For Nick.com Alone - paidContent.org
MTV Networks’ (NYSE: VIA) Nickelodeon is readying the first of 600 casual games that will be introduced across its collection of websites, NYT reports. The games are part of the Nickelodeon Kids and Family group’s planned $100 million investment to [...]

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Kind Words For Sykes From McGrath - MultiChannel News
MTV Networks Chief Salutes Colleague In Memo
MTV Networks CEO Judy McGrath today announced John Sykes’s departure from MTVN, hailing her longtime colleague for his “creative leadership, bold thinking and social responsibility.”
Sykes is leaving his gig as president of network development after spending the last couple of years [...]

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Business Week
When Rupert Murdoch snatched MySpace.com (NWS) out from under Viacom (VIA) in 2005, a pall of self-doubt and recrimination descended on the folks at MTV Networks, owner of VH1, Spike, and Comedy Central, among others properties (VIA). They wondered: Was the Viacom division that had once dominated youth culture blowing it on the Web, [...]

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