AFI BLOG: Media and Technology

NewTeeVee
Quarterlife creator Marshall Herskovitz and I haven’t always seen eye-to-eye, so when I introduced myself to him at the Digital Media Summit in Hollywood, I wasn’t sure if he’d shake my hand or pop me in the face. Turns out Herskovitz was a nice guy and has been very thoughtful — almost meditative — about [...]

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‘Quarterlife’ is alive and well - The Los Angeles Times
It was a surreal moment when I learned of the “demise” of my online series “quarterlife” on the front page of Tuesday’s L.A. Times. Mark Twain notwithstanding, reports of said demise are not only premature but laughable. To be fair, the paper printed a correction the [...]

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In the wake of ‘Quarterlife’, the broadband series from AFI alums Marshall Herskovitz and Edward Zwick, here’s an interesting story about the behind-the-scenes success of the actors who starred in the seminal series ‘thirtysomething.’ Wall Street Journal

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NY Times
Is the ambitious Web drama “Quarterlife” succeeding or fading? The answer may depend on the medium.
The first episode of the serialized show about Web-savvy members of Generation Y has garnered nearly one million views on MySpace and YouTube since it premiered on Nov. 11. Later episodes have delivered roughly 100,000 views.
Marshall Herskovitz, the Emmy [...]

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Marshall Herkovitz and Ed Zwick’s web-series QUARTERLIFE will be shown on NBC. Here are three takes on the story.
‘Quarterlife’ coming to TV - Variety
NBC picks up ‘Quarterlife’ series - Hollywood Reporter
Nuanced ‘Quarterlife’ too cool for the Web - Hollywood Reporter

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