AFI BLOG: Media and Technology

Venture Beat

Hewlett-Packard’s VoodooPC division will launch a new Voodoo Envy 133 laptop computer for luxury consumers. And the design looks like it will go head to head with Apple’s MacBook Air.
Like the MacBook Air, the new version of the Envy line is razor thin — only 0.7 inches thick and weighs 3.4 pounds. (A MacBook [...]

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The Wall Street Journal
Ann Livermore, head of Hewlett-Packard’s storage and servers, software and services businesses, has faced decisions in her company that might have sent some executives heading for the door. But despite deals that cut into her territory, she keeps her focus on the big picture, on the challenges at hand, and on new [...]

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Fortune
Why the EDS deal may prove to be a smart move - and how it fits into HP’s larger plans.
We’re sitting under a canopy of trees on the patio outside Mark Hurd’s office, and the man looks ready to hit someone. Earlier in the week, when word leaked out that Hewlett-Packard planned to buy EDS [...]

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The Wall Street Journal
With EDS Buy, Computer Giant Bulks Up Services
Soon after Mark Hurd became Hewlett-Packard Co.’s chief executive in 2005, he concluded the computer-maker must beef up its technology services if it wanted to catch up to rival International Business Machines Corp.
Mr. Hurd this week took a big step toward that goal, announcing a [...]

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BusinessWeek
As the computer giant cuts its number of major research projects, its labs director explains the attempt to marry the grant-writing focus of a university with the entrepreneurial approach of a venture capital firm
Until recently, Hewlett-Packard’s (HPQ) research labs were one of the few pockets at the company untouched by the efficiency mantra of Chief [...]

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Advertising Age
Agency Will Deploy HP Printing Technology for Other Clients
BBDO’s slogan is “The work. The work. The work” — which now includes working with Hewlett-Packard to improve the way the agency’s clients distribute and track their direct mail, packaging, point-of-sale materials and other marketing collateral.
One part of a new arrangement between HP and BBDO [...]

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BusinessWeek
The Web retailer is offering its vast computing power to corporations—and big names are starting to sign up
Jeff Bezos made a fortune building Amazon.com (AMZN) into one of the top players in online retailing. Now he’s looking for new ways to cash in on the company’s capabilities. One of the most intriguing, he thinks, is [...]

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HP’s CMO Hints at Upcoming Marketing Plans - Advertising Age
Adds McGarryBowen to Roster, but Won’t Discuss Agency’s Assignment
Hewlett-Packard’s new chief marketing officer has begun to make his mark on the agency lineup handling the $1 billion-plus global brand.
Michael Mendenhall, senior VP-CMO, in an interview with Advertising Age, said McGarryBowen will be handling an unspecified [...]

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Warner Bros. Unveils Media Lab - TV Week
Warner Bros. introduced its new state-of-the-art media lab Thursday night. The on-site research center will facilitate consumer testing for media content, including broadband, pay-per-view, video-on-demand, wireless and gaming.
The studio teamed up with Hewlett-Packard to set up eight user bays with retractable HD monitors connected to broadband Internet access, [...]

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HP’s Hurd Is About to Be Tested - BusinessWeek
After a sterling three-year run, the company’s CEO faces a weaker PC market and a stronger Dell
W. Shannon Reid has been a fan of Mark V. Hurd ever since Hurd took over as chief executive at Hewlett-Packard (HPQ) three years ago. But last month, the portfolio manager [...]

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