AFI BLOG: Media and Technology

News of interest to AFI, its partners and the technology community at large

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Big media in little places: CBS, DoubleClick, expand widget ad options

March 18th, 2008 · No Comments

Big media in little places: CBS, DoubleClick, expand widget ad options - Vetnure Beat
Big media is getting into widget advertising, in order to reach people on sites across the web. One example: Media conglomerate CBS is launching a local widget ad network today, with the goal of drawing more traffic to its own web sites [...]

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Tags: advertising

Internet Pioneers Went Their Own Way, Then Reunited

November 20th, 2007 · No Comments

Internet Pioneers Went Their Own Way, Then Reunited - The Los Angeles Business Journal
Four entrepreneurs started a company in 1998 to help Internet publishers manage advertisements on their sites. They took the company public and then sold it to DoubleClick in 2001.
The team of four, friends by then, went to new and different challenges at [...]

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Tags: advertising