AFI BLOG: Media and Technology

The End of Tech for Tech’s Sake - Advertising Age
CES Show Delivers No Killer App as Marketers Focus on What Consumers Want
If you expected to find the next big thing at last week’s Consumer Electronics Show, you’re probably still looking.
Record numbers of marketers and agency types have been joining the legions of nerds that descend [...]

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The setting: the bustling NBC Universal (NYSE: GE) booth in the Las Vegas Convention Center, a multi-million-dollar production complete with full-fledged television studio. Around the booth, areas that show off the various NBCU networks, their digital initiatives, HD. The hot handout: a bright red 2 gig SanDisk (NSDQ: SNDK) flash drive that can be plugged [...]

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