AFI BLOG: Media and Technology

Advertising Age
Agency Will Deploy HP Printing Technology for Other Clients
BBDO’s slogan is “The work. The work. The work” — which now includes working with Hewlett-Packard to improve the way the agency’s clients distribute and track their direct mail, packaging, point-of-sale materials and other marketing collateral.
One part of a new arrangement between HP and BBDO [...]

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