AFI BLOG: Media and Technology

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Hyping Joker — Without Exploiting Heath’s Death

May 13th, 2008 · No Comments

Advertising Age
Warner Will Walk a Fine Line as It Markets Batman Flick ‘The Dark Knight’

“You either die a hero or you live long enough to see yourself become the villain,” declares Aaron Eckhart in the forthcoming Warner Bros. summer blockbuster “Batman: The Dark Knight.”
Unfortunately, in the case of his co-star Heath Ledger, both possibilities came [...]

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