AFI BLOG: Media and Technology

Social Search Sites Could Challenge Stalwarts:

Search is broken. Of course, with Google at more than $600 a share, 91% of us using search engines and studies showing we’re largely satisfied with their results, it’s easy to discard this statement. The problem, however, is that search engines can bring back too much information. With content [...]

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Starcom: Major TV Nets Set To Bring In $120 Million From Online Video - paidContent.org
Publicis Groupe media buying agency Starcom estimates that the four major TV networks stand to bring in about $120 million from online video ads this year, the FT reported. The TV nets have been notably reticent about the actual amount of [...]

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Discovery’s Got a New Manager, a New Brand and a New Ad Model - Ad Age
NEW YORK (AdAge.com) — The times they are a-changin’ for Discovery. It’s got a new general manager, a new name for one of its networks and new ad model.
Jane Root, president-general manager of Discovery Channel and the Science Channel, left [...]

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Koones stepping down from Variety post

In a surprise move, Charlie Koones will step down as president and publisher at Reed Elsevier-owned industry trade paper Variety on March 1.
He will be replaced by Neil Stiles, managing director of the Reed Business Information unit in the U.K. since April 2001. Koones also will leave to Stiles [...]

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Former AOL Chair Backs New Search Tech Startup ‘Clickable’

NEW YORK-BASED CLICKABLE ANNOUNCED THAT former AOL Chairman and CEO Jonathan Miller has joined the company’s Board of Directors.
The announcement comes on the heels of the search tech startup’s naming of Nielsen BuzzMetrics vet Max Kalehoff as its vice president of marketing, and a $6 million round [...]

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Digital media won’t be a sideshow in the future - The Los Angeles Times
Downloading and other Internet-based modes are likely to account for a much larger share of the industry’s revenue.
Today’s puny sales of movie and TV downloads makes one wonder: Why are striking members of the Writers Guild of America so intent on getting [...]

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NYC Schools: Chattering Classes? — AD AGE
Most people would assume cellphones get in the way of learning. David Droga is betting they can help.

The creative big and founder of the start-up Droga5, who previously launched the highly successful Tap Project for UNICEF, is working with the New York City Department of Education to solve [...]

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Web Videos Stealing TV Viewers, and Marketers — NY Times

WHY are fewer viewers watching the new fall television series? Perhaps because they are too busy watching video online.
As broadband service becomes more available at home, the growing prevalence of video programming on the Internet is catching the attention of consumers — not to mention marketers [...]

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Microsoft (MSFT) Still Hallucinating About Online Ad Future? -Silicon Alley Rptr

Reuters reports that Microsoft (MSFT) division president Kevin Johnson added more detail to Microsoft’s online ad ambitions at a UBS conference yesterday. Specifically, he said that within 3-5 years, Microsoft’s goal is to become the No. 2 player in online advertising with a “10, 20, [...]

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