AFI BLOG: Media and Technology

The Wall Street Journal
Video Programming And Ads to Be Served On TV, Cellphones, Web
The nation’s largest phone companies sell packages of wireless phone service, Internet access and pay TV to consumers. Now they’re taking integration one step further, airing video programming — and selling ads — across all three platforms.
Content and advertising deals used to [...]

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MobiADNews
Nokia has announced the launch of “Ad Labs” in London and Boston. These labs will aim to train advertising agency workers in the finer points of mobile advertising.
“We want to be a catalyst in the mobile advertising ecosystem. It is seen as somewhat of a black art practiced in a cottage-industry fashion.” Said Mike Baker, [...]

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The Wall Street Journal
As soon as Tuesday, Google plans to unveil a new service that measures Internet use, according to advertising executives who have been briefed on it. The tool is intended to help advertisers identify the best places to buy online ads by telling them which Web sites their target audiences visit.
Google’s approach, aimed [...]

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Advertising Age
As founding partner of Velocity Interactive Group, former AOL chairman and CEO Jonathan Miller has become very involved in the “mashing” of online video ads. At yesterday’s OMMA video conference, he cited the exploding traffic of Velocity’s Mixercast.com. It allows users to legally mash — or mix together — parts of various marketers’ video [...]

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Advertising Age
Navic Networks Available on 35 Million Set-Top Boxes
The Microsoft-Google war has moved from the web to the TV. Microsoft today announced it will buy Navic Networks, an addressable advertising technology provider that enables marketers to dynamically target and measure audiences based on patented technology available in 35 million set-top boxes nationwide.
Scott Ferris, general manager [...]

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AdAge.com
The worst-kept secret in the media industry is a secret no more: Former Aegis Media chief David Verklin has taken the reins of Project Canoe as its new CEO.
After 30 years on the agency side, the last 10 of which were spent at Aegis, Mr. Verklin has gone from media buyer to media distributor [...]

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Advertising Age

Google, Looking to Monetize Video Site, Is Letting Content Producers Sell Advertising on Their Branded Channels
Google has struggled to find the best way to monetize YouTube. The latest idea: Let content creators sell ads.
Professional content producers — those who come equipped with their own ad-sales teams — are now able to sell advertising on [...]

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The Los Angeles Times
Numerous speakers at this week’s Advertising 2.0 conference in New York commented on the gap between the amount of video people watch on the Web and the money advertisers spend on online video. The gap represents a huge opportunity to some, with billions of dollars shifting from traditional media outlets to the [...]

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Silicon Alley Insider
Sony (SNE) announced its first-ever original series for the PlayStation, a video series about gaming produced by Future US (publisher of PlayStation: The Official Magazine). The series is called “Qore” and will be hosted by sorta-Web-celeb Veronica Belmont. Viewers will also be able to download and play mini-games. (And as commenter Cruiz Dwyer [...]

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Forbes
Google is turning YouTube into its own kind of data gold mine. So what if a few founding employees wind up in the dust?
Google drew sneers when it paid $1.65 billion for YouTube in November 2006. Only 63 people worked at this little video distributor in San Bruno, Calif. It had minimal revenue but more [...]

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