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Study Refutes Niche Theory Spawned by Web (Long Tail)

July 3rd, 2008 · No Comments

Wall Street Journal - Portals Column by Lee Gomes

Had PowerPoint been around 150 years ago, Thoreau might have warned us to beware not only of enterprises that require new clothes, but also of those that require new paradigms.

A book from 2006, “The Long Tail,” was one of those that appear periodically and demand that we rethink everything we presume to know about how society works. In this case, the Web and its nearly unlimited choices were said to be remaking the economy and culture. Now, a new Harvard Business Review article pushes back, and says any change occurring may be of an entirely different sort.

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Categories: Technology · World Wide Web · business
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