AFI BLOG: Media and Technology

Lost Remote

NBC will offer up a ton of live video during the Olympics: 2,200 hours. “We think it will generate a tremendous amount of engagement. We think it will generate more television viewership,” said Gary Zenkel, president of NBC Olympics. But there is one limitation: events that will be televised on NBC will not appear online until after they air (not everyone is happy about that). Meanwhile, as Webware points out, a big winner in all this is Microsoft’s Silverlight, which will power the live video on NBCOlympics.com. (Full disclosure: I work for msnbc.com, a joint venture between NBC and Microsoft.)

More…