AFI BLOG: Media and Technology

The Wall Street Journal

Stringer Sees Growth In Download Services, Connected Electronics

After spending the past three years restructuring, Sony Corp. set a new growth strategy centered on video-downloading services and electronic products that can be connected to each other and to the Internet.

The Japanese electronics maker said Thursday that it plans to offer a video-downloading service through all of its key products, such as its televisions, computers, music players, and videogame devices, in the next three years.

It also plans to give 90% of its product categories network and wireless capability in the same period.

“Our mission is simply to be the leading global provider of networked consumer electronics and entertainment,” Chief Executive Howard Stringer said at a news conference.

Sony said it plans to start this summer by offering movies and other video content through its PlayStation 3 videogame console’s network service in the U.S.

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