AFI BLOG: Media and Technology

Mashable

Even though there are skeptics, like John Malone of Liberty Media and DirecTV, that think NBC’s large push for online coverage of the Beijing Olympic Games this summer won’t be worth the overall costs, NBC is determined to continue to roll out new features even as the games near.

In partnership with Wave systems’ Wavexpress, a provider of broadband media technology and services, NBC Universal will be able to offer viewers the option of watching the games on the go. Through Wavexpress’ TVTonic IPTV service, users can essentially set up a TiVo-like service that will automatically download content which can be watched at a later time. Viewers indicate their preferences for the sports events channels they’d like to see (this is categorized on a sport-by-sport basis), and TVTonic will sync with NBC’s video clips as they become available, and then downloaded.

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