AFI BLOG: Media and Technology

AdAge.com

The worst-kept secret in the media industry is a secret no more: Former Aegis Media chief David Verklin has taken the reins of Project Canoe as its new CEO.

After 30 years on the agency side, the last 10 of which were spent at Aegis, Mr. Verklin has gone from media buyer to media distributor with his new role at the helm of Canoe Ventures, the cable consortium’s new company. Canoe is comprised of the country’s top six cable operators, Comcast, Time Warner Cable, Cablevision, Cox, Charter and Bright House Networks, all of which have informally partnered over the last several months to create a universal metric system for video-on-demand so advertisers can scale their advanced advertising solutions on a national level. read more