AFI BLOG: Media and Technology

AdAge.com

Ovation TV is finally ready for its close-up. Ten years after its birth, and one year after a major overhaul and rebirth under new ownership, the now-national arts and culture TV channel has lined up marketing partnerships and integrated promotions to boost subscriber cable systems and attract more marketers by partnering with the likes of the Museum of Modern Art in New York and the Museum of Contemporary Art in Chicago.

Ovation TV’s partnership with MCA Chicago includes a 12-minute film on artist Jeff Koons to run on the video wall at the entrance to the museum’s curated show of a 20-year retrospective of Mr. Koons which began this month.

“It’s a very concerted strategic effort as part of the ‘rebirth,’ as I like to call it, of Ovation TV both on TV and online,” said Gaynor Strachan Chun, senior VP-marketing at Ovation. “For both Ovation TV and our advertisers, we know that 360-degree marketing is really important. Our [arts] partnerships allow us to tap into a very rich cultural scene … to have on-air, online and on-site connections to cultural consumers.” ….more…