AFI BLOG: Media and Technology

Variety

Ondrejka to drive digital strategy

EMI Music has appointed Cory Ondrejka, the co-creator of virtual world Second Life, to the position of senior VP, digital strategy.
As co-founder of Linden Lab, Ondrejka led the development of Second Life and his new employer is hoping he will draw from past experience to build the digital strategy for EMI Music, drive innovation around new revenue opportunities and build an engineering team for the company.

Ondrejka, who will be based at EMI’s Los Angeles headquarters, said: “EMI presented me with a rare opportunity to influence the digital music industry by helping artists reach their fans in more relevant ways and by allowing fans to find and acquire music through new business models.

“The technology is available to make the music experience better. I intend to apply it and to find new ways to drive innovation at EMI Music.”

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