AFI BLOG: Media and Technology

NewTeeVee

Hulu has added an innovative new feature: search within embeds. Now if you’re watching a Hulu embed (example below) on another site, you can search for something else to watch without leaving the player. The video site already has an extremely unselfish search engine, pointing outside to content when it doesn’t have video of its own — and the same results will show up within embed search. See the Hulu blog for screenshots. We mentioned yesterday that Heavy is planning to do something like this with its new Husky ad insertion spinoff.

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