AFI BLOG: Media and Technology

TV Week

Award Cements Acclaim, Helps Lift Sites to Next Level

Donnie Hoyle, the main character in MyDamnChannel.com’s popular Web series “You Suck at Photoshop,” helped pull in more than 8 million views. And three Webby Awards.
And he’ll be back.

Donnie, otherwise known as Angry Photoshop Guy, vanished in the last episode of the 10-part series. The popularity and critical acclaim the Web series gained helped motivate MyDamnChannel to bring the show back.

It’s becoming a pattern for quality Web enterprises: Win a Webby, get acclaim, build on success. MyDamnChannel.com is among those that will be collecting Webbys on June 9 in New York at New York University. Judah Friedlander of “30 Rock” will serve as emcee for the event.

MyDamnChannel CEO Rob Barnett hinted that the show’s creators might announce their return date during the Webby Awards ceremony.

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