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That Was Quick: Wacky CBS Web Video Show Now Promoting Sober CBS TV Show

June 3rd, 2008 · No Comments

Silicon Alley Insider

Time Warner CEO Jeff Bewkes says synergy is “B.S”. CBS CEO Les Moonves has a different view.

How else to explain the recent tie-up between CBS’s venerable “60 Minutes” and Moblogic, the Web newsy show spun out of Wallstrip?

In the clip below, see host Lindsay Campbell, who normally does slightly off-kilter, Webified commentary and person-on-the-street interviews, soberly introducing her viewers to Dr. Paul Farmer, who does very serious life-saving work in Haiti. More accurately — see her introduce her viewers to a segment of “60 Minutes” about Dr. Farmer.

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