AFI BLOG: Media and Technology

TechCrunch

There’s no shortage of video sites that let bloggers embed movies into their posts. But until now, bloggers have typically had to rely on others to capture, edit, and upload this content - there hasn’t been an easy way to create your own clips from recently broadcasted media.

RedLasso is looking to change this. The site, which is currently in private beta, has created a useful (and potentially problematic) system that allows bloggers to sift through recent television broadcasts and extract their own clips.

The site captures content from big-name media sites (CNN, Comedy Central, and the BBC) within an hour after airing. RedLasso then creates an index of each file using closed captioning transcripts and phonetic audio detection (the company says that using phonetics instead of dictionary-based detection works better for proper names and places).

This index is searchable for relevant broadcasts, presented in their entirety. After finding a desired portion, the user can set the endpoints and a clip is generated and ready to be embedded.

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