AFI BLOG: Media and Technology

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During the TV upfront period, which began last week, online publishers have realized they have to try a little harder to capture advertisers’ attention. With that likely in mind, Hulu says it has expanded its distribution network to CNET’s (NSDQ: CNET) TV.com video guide and viewing site (which eventually will be owned by CBS (NYSE: CBS) once the deal goes through). The announcement comes a few days after the CBS Audience Network updated its own site for advertisers and added some classic TV programs under its umbrella as well.

– Hulu’s new partners: In addition to putting its videos on TV.com, which is also a member of the CBS Audience Network, Hulu plans to add a few more sites to its syndication chain, including TVGuide.com, Break.com, Zap2it.com, BuddyTV.com, Flixster.com and MyYearbook.com sometime in the next few weeks. The News Corp./NBC Universal-owned video site also released a flurry of stats designed to demonstrate early progress: Hulu’s video streams have grown to more than 63 million, as viewers are watching more than two hours of Hulu content per month. Reuters points out that Hulu’s April numbers now place ABC.com at number two, according to Nielsen Online rankings, as viewers played 60.8 million videos and spent an average of 57.3 minutes on the Disney-owned site.

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