AFI BLOG: Media and Technology

The New York Times

Who says cellphones are good only for talking? Today they are bringing together two unlikely brand names: Nokia and Spike Lee.

Mr. Lee, the director, is teaming up with Nokia, the cellphone maker, to direct a short film comprising YouTube-style videos created by teenagers and adults using their mobile phones.

By hiring Mr. Lee for the project, Nokia is seeking to combine the populist appeal of user-generated content with the power of a famous director’s pedigree. The film will have three acts, each three to five minutes long, with the theme loosely based on the concept of humanity.

“I’m interested because it’s a great collaborative effort,” Mr. Lee said. “Within five years, new movies will be made with devices like these.”

He added: “I like working with people who have talent but aren’t in film school.”

The project is an experiment for Mr. Lee, but it is also a way for Nokia to promote its wares. Cellphone companies are all trying to position their products not just as devices for talking, but as multimedia devices that can play music, search the Web and capture video.

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