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Warner Bros. to Revive WB as Online Video Site

April 28th, 2008 · No Comments

Advertising Age

Also Plans Cartoon Site, KidsWB.com, to Feature Looney Tunes

Hulu may be a singular name, but it isn’t such a singular media property anymore. Time Warner’s Warner Bros. studio unveiled plans today to revive the dormant WB broadcast-TV network as an online-video site, along with another site devoted to KidsWB, its kiddie-TV sibling.

TheWB.com is slated to have a beta launch in early May, and could launch publicly by August, executives from Warner Bros. Television Group said. The site will target adults aged 16 to 34 and feature, among other things, the re-release of some of the WB’s most popular programs, in addition to other Warner Bros. content and shows created just for the site. Viewers will be able to see “Smallville,” “Roswell,” “Gilmore Girls” and “Buffy, the Vampire Slayer,” as well as the only online showings of “Friends.”

Meanwhile, KidsWB.com will feature the studio’s library of animation, which includes characters from Looney Tunes, Hanna-Barbera and DC Comics.

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