Comicbook giant names ex-Sony whiz exec VP
Marvel Entertainment has tapped Sony Pictures’ former digital guru Ira Rubenstein to head up the comicbook giant’s online and mobile efforts.
Company’s been aggressively eyeing the Internet and cell phones as ways to grow Marvel’s superhero business.
Rubenstein, long considered a Hollywood innovator in the online space, will head up that expansion as executive VP of Marvel’s newly formed global digital media group.
He will be based in New York and reports to John Turitzin, exec VP, office of the chief executive.
Marvel recently digitized part of its vast library of books to launch Marvel Digital Comics Unlimited, with readers paying monthly subscriptions of $10, or $5 if they sign up for a full year. It launched with more than 2,500 back issues, including the first appearances of Spider-Man, the X-Men and the Incredible Hulk.
Rubenstein will shepherd the growth of that venture, as well as Marvel.com and MarvelKids.com, and the creation of original animated content, strategic partnerships and mobile and casual games.
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