AFI BLOG: Media and Technology

Variety

Exec named VP of marketing and content

MySpace has upped Jeff Berman to prexy of sales and marketing.

In the newly created position, he will work closely with advertisers to develop customized campaigns for the social network’s growing lineup of programming. He reports to CEO and co-founder Chris DeWolfe.

Formerly, he was exec VP of marketing and content. Berman developed partnerships for Web skeins including “Prom Queen,” “Quarterlife” and “Roommates.” He helped launch MySpaceTV.

In his new role he will develop campaigns for the Netco’s entire line of programming. Tactics may include sponsorship, product integration and ads.

“It really ranges,” Berman said. “When we talk to advertisers, they know that there’s tremendous opportunity, and they’re figuring out how to use it.”

MySpace has nearly 73 million users in the U.S., according to the March comScore rankings, and more than 110 million users worldwide.

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