The Los Angeles Business Journal
Episodic online entertainment or Webisodes are becoming more common at Hollywood’s major studios, even though none of these pioneering endeavors has yet to generate any significant revenue.
Sony Pictures Television has launched six series on its comedy Web site, C-Spot. The series installments run between three minutes and six minutes each, just long enough to provide a basic story arc and a few minor subplots.
The idea is to see if such fare will catch on with younger viewers, said Sean Carey, Sony Pictures Television senior executive vice president.
Some local independent producers are using Sony as a platform to garner a full-fledged broadcast network sitcom.
Known more for creating television promotional spots for major studios such as Warner Bros. and 20th Century Fox, Los Angeles-based Stun Creative has written and produced a series for C-Spot called “The Writers Room.” The 10-part series about a group of writers working for a fictional late night talk show host debuted this month.
What makes “The Writers Room” unusual is that writers from hit television shows like “Everybody Loves Raymond,” “Curb Your Enthusiasm” and “The Gilmore Girls” star in the online series.
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