AFI BLOG: Media and Technology

Adversting Age

Media Morph: Seesmic

Every week Ad Age Digital’s Media Morph looks at how emerging technology is changing the way consumers get their information and media companies and advertisers present their messages. This week: Seesmic.

WHAT IT IS: Described as Twitter with video, Seesmic is a still-in-beta site where users can upload short clips — the average is about three minutes — that are then collated along a public timeline. Users can also post privately, upload existing video, post links, check out the most active videos, watch Seesmic’s own show lineup and respond to other users’ videos. Founder and CEO Loic Le Meur, a well-known French blogger and entrepreneur, envisions mini video libraries or video conversations being created around a wide range of topics.

WHO’S USING IT: About 10,000 people have joined the closed beta trial since invite codes began going out last November, a spokeswoman said. Famous users include Deepak Chopra, who uses it to talk through ideas for lectures and books, and novelist Paulo Coelho. A public debut has yet to be set.

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