AFI BLOG: Media and Technology

Variety

Sets now in stores; content on the way

The motion picture industry is making a big bet on 3-D, in part because it’s supposed to promise an experience that can’t be duplicated on television.
There’s a problem with that logic, though: 3-D-capable televisions aren’t just possible, they’re already here.

Flat-panel TVs from Samsung and some other manufacturers can already display 3-D (with glasses required), though they’re not yet touting the feature.

That’s because, as with most new technologies, whether it was the advent of color TV or the switch to HD, 3-D at home requires both capability and content.

Steve Schklair, CEO of 3ality Digital Systems, who will demonstrate 3-D TV with a live transmission at NAB on Monday, says with companies like Samsung releasing 3-D-capable HDTVs, content and the awareness of the content are the next steps.

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