AFI BLOG: Media and Technology

The Los Angeles Times

Tim Cadogan will be part of OpenX’s relocation from London to Pasadena.

OpenX marks the new spot for former Yahoo Inc. executive Tim Cadogan, who is taking over as chief executive of the advertising start-up and plans to move its headquarters from London to Pasadena.

Cadogan, 37, is a key hire for OpenX, which is backed by such prominent venture capital firms as Accel Partners and Index Ventures. He spent five years at Yahoo, most recently as a senior vice president.

He was instrumental in the launch of Yahoo’s souped-up search advertising system. He joined from GoTo.com, which was renamed Overture Services Inc. in 2001 and bought by Yahoo in 2003.

Cadogan is one of a growing number of executives leaving the Sunnyvale, Calif.-based Internet company as it faces an unsolicited takeover bid from Microsoft Corp. He left Yahoo in February, despite being offered a promotion, a person familiar with the situation said.

Another recent departure: Yahoo Music executive Ian Rogers, who last week was named CEO of music start-up Topspin Media, which has offices in San Francisco and Santa Monica.

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