AFI BLOG: Media and Technology

Cinema Tech

Sony Pictures Television is developing PIX, the first movie network for mobile phones. It’ll be available on the recently-announced AT&T Mobile TV service in May. From the Hollywood Reporter piece:

Sony eventually might convert PIX to an on-demand model and might take the brand online as well. The full-length linear strategy is just one of many different content plays with which the studio is experimenting. “We’re not doubling down and saying it’s only about longform,” [Sony VP Eric] Berger said. “We’ll continue to do innovative things in the shortform universe as well.”