AFI BLOG: Media and Technology

Integration With Online Video Search And Discovery is Critical to Advertisers - Digital Media Wire

From Future of Television Forum West “The killer video app,” according to Veoh CEO Steve Mitgang, “will be an intelligent piece of software that creates a mode-sensitive, personalized [electronics program guide],” so that people can find content they’re interested in amid the flood of video moving online. Speaking at Digital Media Wire’s Future of Television conference in LA Monday, Mitgang and other panelists focused on the problem of search and discovery of video online and across platforms.

“At Veoh, we’re working on solving some fundamental problems, or opportunities, depending on how you want to look at it,” Mitgang said. “Everyone is looking for interesting content to watch, whether its long form, short form, mash-ups or whatever. We’re looking for ways to make that easily discoverable and personalized.”

According to Ben Huang, director of product management at Microsoft TV, the challenge is to make the discovery process portable across multiple platforms.

“You have all these different devices in your life, but it’s the same person on all those devices. There’s a core experience that has to thread through all of those devices,” he said. “From the consumers’ point of view, they shouldn’t have to think about whether it’s IPTV, or online video, or cable or whatever. The experience needs to be the same.

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