AFI BLOG: Media and Technology

Crystal Ball 2.0 - Advertising Age

Power 150 Bloggers: Pay Attention to Web Video, Twitter, Facebook This Year

We asked the bloggers on the Power 150 blog-ranking index to tell us what technology marketers should be paying most attention to in 2008. Here’s what they said.

Tom Martin
Positive Disruption
With the cost of production and distribution of digital content rapidly approaching zero, including distribution to the television platform, the opportunity to create branded micro-content that consumers will invite into their lives becomes a financial reality with a huge ROI upside; it’s advertising that people want to watch. This should be the single biggest trend to catch fire in 2008.

Andy Wibbels
AndyWibbels.com
Local search. Consumers are learning they can find resources not just across the globe, but down the street. “Findability” is crucial, whether you are a global organization or local mom-and-pop.

Marie Lena Tupot
BrandNoise
Mobile apps. But not in a whiz-bang, over-the-top manner; the sort of incremental mobile apps that make ordinary things even easier, like let you pay back friends on the fly, split the check at restaurants, pre-order your coffee so you can bypass the line at a local café, pay your belated phone bill, donate to your political candidate … It’s the little things that take us by storm.

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