AFI BLOG: Media and Technology

The YouTube Awards Are Back! - YouTube

In 2007, we witnessed an explosion of ideas and creativity on YouTube. You showed us that online video is not just a way to share pet and baby videos (though it is certainly good for that, too), but rather it can be so much more: a showcase for aspiring artists, a megaphone for everyday people, a way to learn new skills and even to change the political process.

In recognition of all of these vibrant uses of and communities on YouTube, we expanded the awards this year to include five new categories — Best Short Film, Best Political Video, Best Sports Video, Best Eyewitness Video, and Best Instructional Video – for a total of 12. Each category now has six nominees instead of 10 (a special nod to those of you with short attention spans).

You’ll also notice that the structure of the awards and the way voting works look a little different this year. Every time you refresh the page, the order of the categories and the featured thumbnail change in a random order so there can be no bias in the way the content is viewed or presented.