The Interactive TV Month in Review - itvt
In this recorded episode of [itvt]’s new talk radio show, “The TV of Tomorrow Show with Tracy Swedlow,” Will Kreth, director of product management for interactive TV at Time Warner Cable, provides [itvt] readers with an exclusive on OEDN.net, a newly launched OCAP/EBIF developer network. He discusses, among other things, the group’s resources and goals, its efforts to reach out to the Hollywood and academic communities, the current state of OCAP and EBIF development and deployment, the relationship between OCAP and Blu-ray, and much more.
In addition, our regular panel of high-profile interactive TV experts–Patrick Donoghue, VP of ITV product management at Time Warner Cable; Bill Niemeyer, chief of analysis and research at BlackArrow; and David Preisman, VP of interactive television at Showtime Networks–discuss their picks for the most important ITV stories of this past month. Topics discussed include new VOD technologies from SeaChange International that allow advertising to be inserted into interior program breaks and streamed video games; the emerging market for VOD games services; ESPN360’s launch of HD broadband video, powered by Move Networks’ technology; Ensequence’s new Blu-ray Disc partnership with Sony; and much more. (Note: Niemeyer and Preisman will be speaking at [itvt]’s TV of Tomorrow Show, March 11th and 12th.)
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