Like its well-fed folks, the Austin, Texas, gathering is swelling - The Los Angeles
High-profile studio films have been added to the lineup.
You see them uplinking everywhere: bloggers, techies and assorted Internet enthusiasts (don’t call them geeks) hunched over laptops, tapping away at iPhones and wielding digital video recorders with the kind of abandon more commonly associated with Japanese tourism than film festival revelry.
To be sure, connectivity is everything at the South By Southwest Film Conference & Festival, which opened Friday in the tech-savvy state capital — Texas’ quintessential college town and its alternative hipster mecca.
Judging from the number of high-profile studio films in this year’s lineup and listening to movie industry executives here, South By Southwest’s film conference finally is coming out from under its reputation as poor cousin to its revered sister music fest. That’s in large part because SXSW (as the festival is colloquially known) learned long ago to stop worrying and love the blog.
“We understand the power of the Internet,” said SXSW producer Matt Dentler. “We embrace blog culture as much as we would the mainstream press, and we have from the beginning. We get it.”
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