The WB To Be Reincarnated As Streaming Video Site: Report - paidContent.org
Warner Bros. Television Group is giving The WB TV network another chance at life - this time as a new, dedicated website with free, ad-supported streaming video, Mediaweek reports, citing unidentified sources. The site could serve as a repository for all WB-produced series that aired during the youth-oriented network’s 1995-2006 run. There is also talk of using the new site as a hub for video produced outside the company, a la NBC Universal (NYSE: GE) - News Corp.’s (NYSE: NWS) Hulu. No official word on the venture though. Asked to confirm the report, WBTV Group gave us this statement: “We are in the process of developing several Warner Bros. branded web destinations and will announce all the details in the coming weeks.”
The WB, known for such teen-targeted fare as Gilmore Girls, Everwood and What I Like About You, merged with Fox’s UPN Network to create The CW for the 2006-07 TV season. Apart from old hits, the new site, which will be aimed at women between the ages of 12 and 34, also would run new short-form video series—10 installments of five-minute webisodes.
It’s not certain if hit series produced outside of The WB - Buffy the Vampire Slayer, Felicity and Dawson’s Creek, among them - will be featured on the new portal at WB.com. (Buffy is already on Hulu.) At the moment, it redirects users to a general Warner Bros. studio site, but it’s expected to begin beta testing next month.
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