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Digi shake-up at NBC Uni

March 5th, 2008 · No Comments

Digi shake-up at NBC Uni - The Hollywood Reporter

Comstock to GE; Mehta promoted

General Electric has left the light on for Beth Comstock, who exited a key post at NBC Universal on Monday to return to the parent company.

But as the latest in a string of executives departing the Peacock, speculation mounted over whether she flew the coop or was pushed from her perch.

In a realignment of its executive ranks, Comstock, formerly president of integrated media, will assume a role similar to the one she held previously at GE: chief marketing officer and senior vp.

Her responsibilities were redistributed to Salil Mehta, president of business operations, strategy and development; Mike Pilot, president of sales and marketing; and Jeff Gaspin, president and COO of Universal Television Group.

This will be the second round-trip ticket Comstock has had punched between Rockefeller Center and GE’s headquarters in Fairfield, Conn. She first decamped to GE while a NBC publicist in 1998 before returning to the network at the end of 2005.

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