Kraft, Ogilvy pact for webisodes - The Hollywood Reporter
In the first Web series being produced by Kraft, its Tassimo hot beverage system brand has partnered with Ogilvy’s branded entertainment group to create a series of webisodes titled “Who Hired Bob?”
The comedy series follows the misadventures of Bob, a quirky character in an office setting who obsesses over the little things that have nothing to do with work. Bob loves his Tassimo machine to the point of being fanatic about it.
The initial two webisodes, which are available for viewing at WhoHiredBob.com, have three acts each, with viewers able to choose between one of two options at the end of Acts I and Acts II as to what happens next to Bob. Each act runs about two minutes for a total of six minutes per webisode. Viewers can also submit stories of “Bob-like” characters in their own workplaces. The winning viewer submission will be filmed as the next “Bobisode.”
The webisodes were produced by Ogilvy in partnership with writer-producer Jim Biederman, whose credits include “The Kids in the Hall” and “The Whitest Kids U Know.” He comes from the Upright Citizens Brigade, the New York-based comedy improv group.
1 response so far ↓
1 feedthefatty // Feb 26, 2008 at 12:50 pm
Mmm…Tassimo. Pretty good idea but definitely should have chosen a better producer for the series. Did you guys know that the Academy is now allowing online content like webisodes and online films to be eligible for nomination in this years Primetime Emmy’s. I think last year they were allowed for the DT Emmy’s, so it’s pretty cool they’re actually considering online amateur/indie footage for nomination this year. If you’re interested or want to read more, check out http://www.emmys.com. I’m workin with the Academy to help spread the message about the new nominations, so if you get to check it out let me know! And spread the love =)
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