Strike rewrites the TV biz - The Hollywood Reporter
Development process may never be same
The 2007-08 writers strike has lasted half as long as the walkout of 1988, but its short-term and long-term effects on the television business could be more profound and longer-lasting.
“It has been very detrimental to the scripted television business,” one studio chief said.
Another studio topper pointed to last Wednesday, when all broadcast networks offered original scripted series at 10 p.m. but none could crack 3 rating in the 18-49 demo.
“It speaks to the fact that viewers don’t know that original programming is on the air, and to some degree, they don’t care,” the exec said. “Viewers are out of the habit of watching original scripted series, and it will take a long time for them to develop renewed interest and compulsion to watch again.”
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