ThePlatform Directs Video Consortium - Red Herring
A loose consortium of nearly 50 companies have agreed to standardize their online video products and services on technology from thePlatform, a “white-label” video management and publishing firm based in Seattle.
The group includes companies such as AT&T, Cisco, Akamai, Apple, Microsoft, Verizon Wireless, MobiTV, YouTube, and Yahoo. The group’s purpose is to give companies looking to publish videos either online or on the mobile Internet choices of pre-integrated multi-vendor products rather than using single-vendor products to achieve those ends.
“As the market matures, customers want to pick the best heterogeneous solution where they have their choice of payment processors, content delivery networks etc.,” said Marty Roberts, vice president of product marketing for thePlatform, which is spearheading the consortium.
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