AFI BLOG: Media and Technology

AOL Acquires Widget Technology Company Goowy Media, Inc. - Press Release

AOL today announced that it has acquired Goowy Media, Inc., a widget development and analytics tools company based in San Diego, Calif. Goowy will operate as a wholly owned subsidiary of AOL as part of the company’s Products division.

Founded in 2004, Goowy offers a technology platform and related analytics tools that facilitate widget creation, syndication and reporting. In addition, the platform also offers a widget-based advertising solution, which enables a dynamic ad unit that includes real time content and provides a rich media experience with greater interactivity than traditional online ads. The company also offers a consumer destination gallery (www.yourminis.com) that allows users to discover widgets for their blog, website, startpage or desktop.

Prior to the acquisition, AOL worked with Goowy to provide original widgets for myAOL, http://my.aol.com. Other clients that have used Goowy to develop custom widgets include large media companies, top destination sites and popular start-ups. As a result of the rich analytics tools available as part of the Goowy platform, clients are able to better understand how their widgets are being used, allowing them to serve their users more relevant advertising.

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