Watch Out Hyperlink, Here Comes Hypervideo - Red Herring
The digital world is moving to video, and anyone who can enrich the experience is bound to make a buck. One startup with its eyes on the prize is San Jose, California-based Asterpix, which on Monday launched the latest version of its web-based tool that promises to do to video what hyperlinks did to text.
Asterpix’s technology lets creators place links, or “hot spots,” in their videos on any object, such as a dog or the jersey of an athlete. Viewers click on these links to get more information directly on the screen or to connect to other videos or sites.
A video showing a sports car speeding down the highway might have a hotspot on the car’s tires, for example, which once clicked could give brand and pricing details and a close-up picture.
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.
Leave a Comment